Apple changes currency of the app store
Apple Currency

Apple changes currency of the app store

After many customer complaints this year that apps were too expensive, Apple decided to change the currency of its App Store. Instead of using the user's local currency, apps have now moved to a universal pricing scheme.

Basic apps now cost “1/3 of a coffee”, while more advanced apps are usually “1 coffee”. We have seen some very complex games labels as “1 caramel frappucino”, but these are quite rare in the App Store.

“I never realised apps were so cheap. Since the new pricing model, I found that I usuall buy 3 apps a day. Sometimes 3 apps in the morning, and another 3 in the afternoon if I need a small break.”